Neil Cuevas
Channel & Alliances Leader
Located Greater London, UK
Partnerships only become valuable when strategy, field execution and partner economics become aligned.I realise executive ambition by the practical recruitment, onboarding, & enablement of key partnerships to support co-sell and joint marketing initiatives — creating repeatable value on both sides.
About Me
Accomplished Global Channel & Alliances Leader with over 25 years of experience designing and executing partner ecosystem strategies for technology vendors and SaaS providers. Proven ability to build scalable indirect revenue models, drive GTM alignment, and cultivate strategic relationships with hyperscalers, ISVs, and enterprise brands including Microsoft, Autodesk, Optimizely, Sitecore, JLL, Dentsu, and CBRE.Combines strategic vision with hands-on execution, capable of independently designing and launching global partner programs that accelerate revenue, expand market reach, and enhance solution value. Expertise spans channel sales, technology alliances, and ecosystem innovation, with a track record of translating partnerships into measurable business growth across EMEA, APAC, and North America.
Employment
Historically i have built and developed
partner ecosystems that directly impact revenue.I bring more than 25 years of experience turning alliances into measurable growth for technology vendors and SaaS providers—across martech, proptech and enterprise software.Recent examples are as below.
Thank You
Why i have been able to make channel a growth function.This is not limited to my genuine belief in the value of alliances and the passion i have for developing meaningful relatioships, it really boils down to my hands-on disciplined approach to design, launch and operationalise global partner programmes relevant to the organisations i am serving.This passion and experience has been born out of the last two decades of indirect global sales activity, which can be broadly split into 2 distinct phases. The first of which in the Document Management industry where relationships were with global household names like Xerox, Canon, Samsung where we focussed on OEM's and sell to strategies, which included their VAR network.This developed into the second phase of the Martech community, where the sales approach changed to suit the needs of the new SaaS Technology Vendors where partnerships and alliances required less of a reseller model but more of a focus of sell through and with strategies.The key was to understand and review on each occasion where the company was in its growth cycle, understand their resources and then develope a new strategy that would get them to where they wanted to be in 2 to 5 years.Characteristics that have helped me succeed are :-Skilled in Strategic Business Planning, Sales Management , Partner Management and Strategic Alliances, across Martech, CMS, Ecommerce, and Document Management.Focussing on either direct or indirect (Sourced/Influenced) partners across numerous sectors to support the needs of my ecosystem that include the likes of Siteimprove, Tealium, Optimizely, Sitecore, Magnolia, Nuance Communications .
Professional Experience• Management of domestic and international partnerships, developed full lifecycle co-marketing campaigns and supported company-led initiatives• Track record for delivering growth across multiple partner types and platforms.• Building ISV/SI revenue through Indirect and Direct partnerships (Reseller, Referral, Alliances)• Domestic and international geographic experiences.• Experience in managing executive level business partnerships within system integrators, solution providers and ISVs, delivering against strict sales and marketing ROI expectations.• Defining strategy and execution of deliverables, including joint business development plans, targeted and collaborative selling strategies, co-marketing, demand generation and sales enablement.• Go To Market planning and execution• Commercial Negotiation & Closing, Commercial Product Vision• Alignment of Sales, Marketing, Product, Customer Success and Partnership teams, inclusive of forecasting and Reporting.
Trusted across multiple teams and bordersA full list of recommendtaions are visible on my [Linkedin] (https://www.linkedin.com/in/neilcuevas/) profile
